Embo Photography is an event photography company that is based in Johannesburg. The company boasts a list of impressive clientele from Old Mutual, Burger King to The Opera House amongst others. Loyiso Mali who is the founder of the company states that the mission of the brand is to combine technical proficiency with aesthetic intuition. This gave us the boost to provide brand material that would embody this mission.
Start of the journey
Once we discovered the mission of the brand, we knew that the logo of the brand would need to have an elegant aesthetic in order to appeal to his corporate client. This would be the same for the website. We consulted with him where he stated that he wanted the client to have an experience with the website, an experience that they have never had with other photography brands.
The outcome of us working with Embo Photography led to a website that resonated with the mission of the brand, which was the goal. The website has a classic aesthetic with the use of simple colours that do not distract from the message of the website. In terms of calls to action, the client can purchase items on the site and also download a booking form should they need one. This makes life easier for the client. The business cards and letterheads are identical to the website in terms of the colour scheme. This creates a sense of cohesion for the brand.