Introduction To Iterative Marketing


There is a new model that aims at changing the methodology that is applied to marketing today. This model is iterative marketing and it is set to be a form of improvement to the current model of marketing that is used today.
What is iterative marketing?
Iterative marketing can be defined as a structured plan of action for planning, implementing and increasing marketing benefits for your business. The difference between iterative marketing and what can be considered as traditional marketing is that iterative marketing encompasses the principle of implementing programs instead of campaigns which form the basis of traditional marketing. Results from these programs prove useful for the business.
Disadvantages of the current marketing model:
The current marketing model consists of the use of large amounts of data and statistics. These factors make it difficult for marketing practitioners to be held personally accountable for every marketing decision that is made.
The target audiences for these marketing tactics are actively presented with large amounts of media content. This results in an audience that is extremely selective as to what content they take in on a daily basis.
Aspects of iterative marketing:
Iterative Marketing can be defined as the combination of six fundamental truths and six fundamental components. The basic truths encompass shared beliefs within iterative marketing and play a role in decision making. The action steps of iterative marketing consists of measures that would need to be put in place to reach the goal of iterative marketing.
6 Fundamental Truths
The six fundamental truths place the consumer front and center. The conceptualization begins with ideas being viewed from the perspective of the desired target market. The other focus of the fundamental truth is the notion of programs being selected than traditional campaigns. The data that is founded from the measurement and observations from the program will be utilized to make informed decisions.
The implementation would begin with a small marketing program that would increase the opportunity to use the garnered results as the program develops. This will ensure that there are few chances of investing in ideas that are not fruitful.
The other notion that is being emphasized by the six fundamental truths is that when it comes to making important decisions using data instead of bias would be a more solid route to take. The other route is experimenting but only when it provides positive results.
6 fundamental Components
Having the knowledge of how the buying audience responses to your product or service and how they come to the decision to buying your product or service is important. This is a key concept in the 6 fundamental components. The study of the individuals who purchase the product and are involved in the overall buying process ensures that a full understanding of their needs, worries and fears will ensure that you empathize with them continuously over time.
Exhaustive research of the different stages and paths of the targeted individual’s lifespan will prove very effective in this stage of iterative marketing. Another effective action is arranging your content and marketing channels in order to reach the existing targeting market and identifying new opportunities.
Once you have arranged your content and marketing channels in order to reach existing and new target markets, the implementation of well-planned experiments. This will result in the production of important business insights and applying these insights to boost performance.
Compiling a report that will provide feedback to review the data and insights to ensure that effective content and strategies are compiled.
In conclusion, if the aspects of iterative marketing appeal to your marketing goals for your business then you will benefit from implementing such an approach to address your marketing needs. A marketing approach of this nature will ultimately result in a better and more insightful understanding of your target audience, ensures that data is utilized effectively when implementing and researching marketing strategies, thus, resulting in a more profitable business.